Get Yourself West

Editor's Choice

Just because the boots look great-and these Rocky "Ride:08" boots absolutely do-doesn't mean they shouldn't perform equally well under extreme pressure.

Rocky Boots are the official boots of the PBR-that stands for the Professional Bull Riders, the preeminent association for the rock stars of pro rodeo. These competitors are some of the toughest, flashiest, seemingly craziest athletes in the entire sport of rodeo. But don't take my word for it. If you've never witnessed one of the train wrecks they call a bull ride, check out a few testosterone-loaded examples at www.pbrnow.com.

Here's the bottom line. When a bull rider climbs on back of a of snarling, snorting 1,500 lb. ball of fury, with names like Gnash, Voodoo Child or Scene of the Crash, he needs to know, without question, that his gear won't let him down.

Rocky's "Ride:08" boots are built to hang in for whatever ride the guy wearing them brings. They're loaded with high-tech, high performance features like Goodyear 3-D welt construction, a dual density removable footbed with heel stabilizer, a heavy-duty steel shank, and smoother bottom tread for riding. And don't just take my word for it. The number one man, the 2007 PBR World Champion, Justin McBride, wears these boots.

"Ride:08" boots are big on style, too. After all, a guy's gotta look good aboard one of those ugly beasts. The series includes five and seven-inch winston miele lacers and a ten-inch wellington. This season, Rocky Boots have added new colors, too. Several have a waterproof/steel toe option. So even if your own dirty job doesn't include riding bulls for a living, you can be sure these boots are up to any challenge.

By the way, if you're wondering about the boots' name, "Ride:08," good question. That lucky number eight is just how many anxiety-ridden seconds it takes to see your entire life flash before your eyes. It's also how many seconds a guy's going to have to gut it out on the back of one of those bad boys to-get this-even earn a qualifying score.